Elon Musk's X, formerly known as Twitter, is gearing up to introduce a novel peer-to-peer payment system this year. The visionary tech mogul, who acquired the social media platform two years ago, envisions transforming it into an all-encompassing app, consolidating various aspects of users' lives in one centralized location.
In an official blog post, Elon Musk's X outlined plans to roll out peer-to-peer payments in 2024, with the goal of enhancing user convenience and fostering new opportunities for commerce. This strategic move aligns with Musk's broader vision of molding X into a versatile platform catering to diverse user needs.
The company underscored its commitment to deploying Artificial Intelligence (AI) in 2024, aiming to elevate the overall user experience on the platform. Musk's X envisions leveraging AI for tasks ranging from improving search functionalities to refining advertisements and cultivating a deeper understanding of customer behavior.
The official statement from the company asserted, "We will increasingly power the X user and advertising experience through Artificial Intelligence — from enhancing search and improving ads to fueling a new level of customer understanding."
As part of its accomplishments in 2023, Elon Musk's X disclosed significant investments in content creators, with 80,000 individuals benefiting from its ads revenue-sharing program within a year. The platform claimed to enhance the relevance and impact of advertising by bringing organic and ad algorithms into closer alignment. This approach, combined with the introduction of new products and content partnerships, contributed to a noteworthy 22% increase in total ad engagements.
Elon Musk's X has been making waves globally, extending its ad revenue-sharing model to content creators beyond the United States. Notably, Nigerian content creators received payments from X, sparking discussions on social media.
The company's venture into peer-to-peer payments and its steadfast commitment to advancing AI underscore Elon Musk's unwavering dedication to innovation, pushing the boundaries of his platforms beyond conventional limits. Keep a close watch on X as it continues to redefine the digital landscape in 2024.