Apple is holding its most vital launch occasion of the 12 months on Tuesday at its headquarters in Cupertino, California, the place it is anticipated to unveil new {hardware}, together with the iPhone 15.

Apple will current a prerecorded video that includes firm executives to launch the merchandise, which might be streamed on YouTube and Apple’s web site. Final 12 months’s occasion lasted about an hour an a half. Apple has used prerecorded movies for its product showcases since 2020.

Apple’s launches are vital for the corporate and construct hype for the merchandise and set the stage for a advertising and marketing blitz heading into the December quarter, its largest gross sales interval of the 12 months. Thirty-one million individuals have watched Apple’s YouTube video from final 12 months’s launch, revealing that clients nonetheless wish to get info immediately from the corporate.

This 12 months, the tech big is hoping the brand new iPhones can bust a gross sales stoop, fend off renewed competitors from Huawei and persuade homeowners of Android telephones to modify.

Apple additionally introduced its new VR headset, the Imaginative and prescient Professional, in June forward of a deliberate launch in 2024. The corporate may present an replace on its efforts to draw builders, however extra particulars about that product are possible to not be launched till subsequent 12 months.

Apple’s Macs and iPads are unlikely to see new reveals on Tuesday, given the corporate normally prefers to offer them their very own occasions. Final 12 months, Apple introduced new iPads by way of a press launch.

This 12 months’s launch invites have the tagline “Wonderlust,” though the taglines do not essentially preview what the corporate is saying. CNBC might be masking the launch dwell from Apple’s headquarters and with a dwell weblog on CNBC.com.

Final 12 months, Apple introduced new iPhones, Apple Watches, and up to date AirPods at its September occasion. Here is what to anticipate from this 12 months’s version:

• The software program features a revamp of the caller ID display referred to as “contact posters” the place customers can select the pictures that present up after they name different iPhone customers.
• Autocorrect has been improved utilizing a transformer-based language mannequin, the identical expertise underpinning functions like ChatGPT.
• A brand new Journal app that encourages customers to avoid wasting ideas and emotions each day and makes use of on-device machine studying to identify patterns with out sending the information to a server within the cloud.
• A brand new standby dock mode that turns your cellphone right into a clock with widgets that may present alarms, appointments, or different updating info.
• A enterprise card alternative referred to as NameDrop that enables two iPhone customers to change private info by tapping their telephones collectively.
• Offline Apple maps, so customers can save large swaths of roads and land to navigate even with out cellular phone service.